Danny (Flo) Florence is co-owner of Frozen Ropes McKinney. He has more than 20 years of experience in coaching baseball and helping players maximize their baseball skills and is very well known in the national coaching community for his passionate attention to detail in all aspects of the game. Danny has been a national speaker at conventions throughout the country and is a specialist in analyzing throwing motion and helping players gain arm speed while reducing the chances of injury. He holds a BS in Kinesiology from University of North Texas. Danny served as Assistant Coach at both Brookhaven CC and McKinney HS before taking over the reins at Sherman HS and building that program into an annual playoff contender.